Lindsay Madzivanzira

I have spent much of my career helping organisations understand what they are really trying to say, what the market is actually seeing and what needs to change between the two.

My work has taken me from communications strategy and brand building into the deeper questions underneath them: positioning, organisational alignment, leadership, visibility and the people carrying the business.

Today, I work with organisations and leaders at moments of growth, transition and repositioning. Sometimes that means rebuilding a brand. Sometimes it means restructuring how a business presents itself. Sometimes it means sitting privately with the person leading it and helping them find clarity about what comes next.

I am less interested in making things look different than in understanding what needs to become different first.